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Learn market research, website creation, copywriting, SEO, Google ads, Facebook ads, email marketing, Twitter ads + more
Description
Learn Digital Marketing from the UK’s Award Winning Digital Marketing Agency Owner- Joshua George!
I’ll be revealing the exact Digital Marketing blueprints and strategies that we use ourself at the agency, to generate several hundreds thousands of dollars in revenue EVERY single year for our clients.
These are all tried and tested strategies that are proven to actually work in the real world.
I won’t just be showing you the theory behind these strategies, I’ll also be showing you how you can implement ALL of them in real-time ensuring everything you learn is super actionable!
11 Courses in 1
What Will You Learn?
- Market Research - Learn how to identify what products and services people desperately need and will pay money for.
- Website Creation - Learn you how to build a professional website (without having to touch any code).
- Email Marketing - Learn how to build an email list and send out email marketing campaigns from scratch.
- Copywriting - Learn how to write effective sales copy and grow your business and career.
- SEO (Search Engine Optimisation) - Learn how to get any website onto page 1 of Google organically and generate an influx of free traffic.
- Google Ads - Learn how to set up and run profitable Google Ad campaigns that generate your business revenue.
- Facebook Marketing - Learn the best strategies that you can use to skyrocket your businesses growth on Facebook.
- Facebook Ads - Learn how to make money with Facebooks Ad platform without having to spend a fortune on ads.
- Twitter Marketing - Master the most effective strategies you can use to promote your business on Twitter.
- Twitter Ads - Become a Twitter marketing pro and learn how to set up and create profitable Twitter Ad campaigns from the ground up.
- Cold Emailing - Learn how you to get infront of your target audience, provide value and start to generate interest in your products/ services almost instantly.
- At the end of the course, you'll be able to Implement marketing strategies across some of the biggest online marketing channels out there!
- Most of the tools and strategies I recommend and teach you to use are completely free or come with free trials.
Material Includes
- 40 Articles
- 25 downloadable resources
Requirements
- NO digital marketing experience is required!
Audience
- Entrepreneurs, business owners, bloggers, social media fans
- Anyone who owns a website and wants to increase web traffic, conversions, and sales
- Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business
- Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!
Course Content
Introduction
-
Introduction
03:57
What To Expect From This Course
-
How Digital Marketing Works – High Level Overview
04:49
Market Research – Understand Who You’re Targeting
-
What We’re Going To Cover In This Section
01:03 -
Why Is Market Research Important
02:14 -
The 3 Question Survey That Positions You For Success
04:08 -
How To Promote Your Survey And Get Responses
06:18 -
How To Review The Data
07:32 -
For Those Who Do Not Want To Send Out Surveys
04:29 -
Market Research – Understand Who You’re Targeting
Website Creation – How To Make Your Own Website
-
What We’re Going To Cover In This Section
01:07 -
What Is A CMS & Which One Should You Use
04:02 -
How To Get A Free Domain & Set Up Hosting
10:38 -
How To Install A Theme
13:13 -
How To Install A SSL Certificate
04:31 -
How To Get A Business Email For Free
04:43 -
Website Creation – How To Build A Website
Copywriting
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What We’re Going To Cover In This Section
01:15 -
What Is Copywriting
02:18 -
Tools To Help You Become A Better Copy Writer
-
What Are Power Words & How To Use Them
07:11 -
How To Master WIIFM (What’s In It For Me)
13:06 -
Focus on Benefits, Not Features
10:34 -
How To Write Conversational Copy
05:16 -
The AIDA Formula – Structure Your Copy Like A Pro
07:10 -
How To Write Powerful CTAs That Convert
08:47 -
End Of Section – Actionable Challenge
-
Copywriting – Word Track
Search Engine Optimisation (SEO)
-
What We’re Going To Cover In This Section
02:02 -
The Typical SEO Campaign Workflow
03:01 -
What Is SEO
01:25 -
The Two Elements That Make Up An SEO Campaign
01:09 -
What Is A Keyword + Understanding The Intent Behind It
02:12 -
Short Tail Vs Long Tail Keywords
02:00 -
A Free Alternative You Can Use For Keyword Research
04:45 -
How To Access The Free Tool (Google Keyword Planner)
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How To Find Out What Keywords Your Website Already Appears For
08:12 -
Semrush Free Version
-
Another Free Tool You Can Use For Keyword Research
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How To Determine Keyword Difficulty
06:10 -
How To Find Additional Keywords For Your Website
11:08 -
The Importance Of Keeping Your Keywords Organized
03:24 -
The Importance Of Content In SEO
00:00 -
Content Generation Ideas – Industry Related Blogs
00:00 -
What To Avoid When Creating Content
00:00 -
What Is On-page SEO?
01:32 -
The 3 Kings Every Website Has
00:44 -
Optimizing For The First King
03:26 -
Optimizing For The Second King
00:00 -
Optimizing For The Third King
04:50 -
What Is A Backlink And Why Are They important
00:00 -
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
03:07 -
How To Find Out What Backlinks Your Website Already Has
00:00 -
How To Determine What Makes A Good Backlink
06:57 -
Link Building Strategy 01 – Guest Posting
14:34 -
Guest Posting Update
-
How To Set Up Google Search Console
02:18 -
How To Set Up Google Analytics
11:11 -
What Is Schema Mark Up And How To Add It To Your Website
06:05 -
What Is User Experience (UX) & How To Improve Your Websites UX
05:12 -
How To Track Your Rankings
08:27 -
How Long Does It Take To See Results
02:29 -
End Of Section – Actionable Challenge
-
Search Engine Optimisation (SEO) – Word Track
Google Ads (Formally Google Adwords)
-
What We’re Going To Cover In This Section
01:42 -
What is Google Ads?
03:58 -
Where do Google ads appear? Search Network vs Display Network
04:46 -
Google Account Hierarchy
04:02 -
Setting Up Your First Google Ads Account
05:44 -
Location Targeting
06:00 -
Budgets and Selecting Your Bidding Strategy
02:29 -
Set Up Billing
06:01 -
What Is A Keyword & Understanding The Intent Behind One
03:34 -
How To Find Keywords To Target – Related Website URL
06:36 -
How To Find Keywords To Target – Keyword Planner
05:22 -
How To Organise Your Keywords By Themes
11:47 -
Everything You Need To Know About Keyword Match Types
07:36 -
How To Add Match Types To Your Keywords Like A Pro
08:27 -
The Importance Of Negative Keywords & How To Add Them To Your Account
00:00 -
Best Practices for Writing Killer Ad Text
07:04 -
How To Create Your First Google Ad
00:00 -
Target CPA
04:19 -
Maximize Clicks
02:48 -
Manual CPC & Enhanced CPC
05:11 -
Understanding Quality Score
07:14 -
The 4 Components That Make Up Quality Score
00:00 -
Understanding Ad Rank and How It Is Calculated
05:35 -
What Are Ad Extensions & The Benefits Of Using Them
04:13 -
The Different Types Of Ad Extensions You Can Use
06:03 -
How To Add Sitelink Extensions To Your Ads
00:00 -
How To Add Callout Extensions To Your Ads
03:35 -
Understanding The Basics Of Conversion Tracking & Its Benefits
03:24 -
The Two Main Types Of Conversions You Can Use
07:41 -
How To Set Up Conversion Tracking For Form Submissions
00:00 -
How To Set Up Conversion Tracking For Phone Calls
00:00 -
Optimising Your Ads Based On Keyword Data
07:30 -
Optimising Your Ads Based On Ad Data
02:50 -
End Of Section- Actionable Challenge
-
Google Ads – Word Track
Email Marketing
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What We’re Going To Cover In This Section
00:00 -
What Is Email Marketing and Why Is It Important?
05:03 -
How To Set Up A Mailchimp Account For FREE
03:31 -
Why You Should Use Mailchimp Over Gmail
-
Everything You Need To Know About Lead Magnets
07:04 -
How To Create A Lead Magnet For Free & Add It To Your Website
14:13 -
9 Strategies To Create An Effective Email Subject Lines
11:05 -
How To Create An Email Campaign In MailChimp
00:00 -
How To Review The Data From Your Email Campaign
10:56 -
End Of Section – Actionable Challenge
-
Email Marketing – Word Track
Facebook Marketing
-
What We’re Going To Cover In This Section
01:24 -
Why You Should Use Facebook To Market Your Business
08:57 -
How To Create A Facebook Page
09:06 -
How To Create A Facebook Profile Image
08:05 -
How To Design A Facebook Cover Image
00:00 -
How To Update Your Pages Info And Preferences
02:50 -
What To Post About On Your Facebook Page
00:00 -
How To Promote Your Page And Get Likes & Engagement
00:00 -
What Is The Difference Between Likes and Followers
00:00 -
Facebook Insights – Learn Who Your Audience Are
08:09 -
End Of Section- Actionable Challenge
-
Facebook Marketing – Word Track
Facebook Ads
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What We’re Going To Cover In This Section
00:00 -
How Powerful Are Facebook Ads?
00:00 -
How Do Facebook Ads Work – The Auction
00:00 -
How To Set Up Your Facebook Advertising Account
00:00 -
Get To Grips With These Facebook Ad Policies
07:55 -
The 2 Options You Have When It Comes To Running Facebook Ads
11:42 -
Facebook Ad Structure
00:00 -
Creating Your First Ad – Campaign Objectives
00:00 -
Budget & Schedule
07:18 -
Audience Targeting – Location, Age & Gender
00:00 -
Detailed Targeting – Demographics
00:00 -
Detailed Targeting – Interest
05:23 -
Detailed Targeting – Behaviour’s and Connections
04:54 -
Placements + Optimisation and Delivery
13:07 -
Facebook Ad Creatives – Best Practices
00:00 -
Creating Your Facebook Ad Creative
00:00 -
How To Set Up A Simple A/B Split Test
00:00 -
Glossary of Facebook Ad Terms
-
Analysing Your Ad Report
11:27 -
Everything You Need To Know About The Facebook Pixel
13:11 -
Facebook Pixel For Apps
-
Custom Audiences – Website Visitors
00:00 -
How To Create A Business Manager Account
00:00 -
Custom Audiences – Customer/ Email List
00:00 -
Custom Audiences – Facebook Page
05:37 -
Custom Audiences – Lookalike Audiences
08:14 -
Why You Should Consider Using Video Ad
00:00 -
How To Create Effective Video Ads Campaigns
20:03 -
How To Create Lead Ad Campaigns
30:39 -
Page Roles – Get Added Onto Your Clients Account
-
End Of Section – Actionable Challenge
-
Facebook Ads – Word Track
Twitter Marketing
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What We’re Going To Cover In This Section
00:00 -
Setting Up Your Twitter Profile
00:00 -
Who To Follow?
00:00 -
Twitter Profile Optimisation
00:00 -
Twitter Features
11:05 -
What To Tweet About
00:00 -
Twitter Likes
00:00 -
How To Get Twitter Followers
09:23 -
How To Use Hashtags Effectively
00:00 -
The Power Of Twitter Polls
00:00 -
How To Leverage Pinned Tweets & Threads
00:00 -
How To Acquire New Clients Through Twitter
00:00 -
Adding Twitter Buttons On Your Site
05:01 -
End Of Section – Actionable Challenge
-
Twitter Marketing – Word Track
Twitter Ads
-
What We’re Going To Cover In This Section
01:23 -
5 Reasons Why You Should Use Twitter Ads
07:03 -
Twitter Ad Structure
00:00 -
How To Set Up Your Twitter Advertising Account
00:00 -
Twitter Campaign Objectives
06:19 -
Setting Up A Twitter Ad Campaign To Drive Website Traffic
00:00 -
Ad Group Details & Bid Types
00:00 -
Audience Demographics – Gender, Age & Location
00:00 -
Ad Group – Devices
05:04 -
Targeting Features
00:00 -
Placements
02:16 -
Twitter Ad Creative
11:10 -
Reviewing Your Campaign Data
07:55 -
Setting Up A Twitter Ad Campaign To Get More Followers
09:19 -
How To Set Up Twitter Conversion Tracking
00:00 -
Twitter Custom Audiences – Lists
00:00 -
Twitter Custom Audiences – Website Activity
00:00 -
End Of Section- Actionable Challenge
-
Twitter Ads – Word Track
Cold Emailing
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What We’re Going To Cover In This Section
02:38 -
Why Cold Emailing Works
02:50 -
How To Send Legally Compliant Emails
00:00 -
Paid Vs Free Solutions
00:00 -
TLDs
01:27 -
Setting Up Your Cold Email Machine
03:50 -
Quiz #1 – The Basics
-
The Importance Of Email Deliverability
00:00 -
Warming Up Your Email Address
02:25 -
How To Improve Your Email Deliverability
06:52 -
Quiz #2 – Email Deliverability
-
Things To Consider Before You Start Prospecting
00:00 -
Prospecting Using Google
11:18 -
Prospecting Using Online Directories
06:23 -
Prospecting Using Hunter
00:00 -
How To Find Out The Business Owners Name
04:29 -
How To Verify If An Email Address Is Valid
00:00 -
How To Outsource The Whole Prospecting Process
09:07 -
Prospecting Template Swipe File
-
Quiz #3 – Building Your Target List
-
What Are You Trying To Achieve?
00:00 -
Creating Effective Email Subject Lines
06:27 -
Creating Your Email Body
10:59 -
The Importance Of Follow Up Emails
02:13 -
How To Write Effective Follow Up Emails
04:59 -
Real-time Walk Through Of Create A Cold Email Campaign Using Mailshake
00:00 -
Everything You Need To Know About Email Signatures
03:21 -
How To Test Your Email Deliverability
02:08 -
Quiz #4 – Creating Your Cold Email Campaign
-
Pitfalls To Avoid
01:55 -
Phrases You Want To Avoid Using In Your Emails
00:00 -
188 Spam Words You Should Avoid Saying
-
Email Open Rates
00:00 -
Real-time Through Showing the Open & Response Rates From One Of Our Campaigns
03:57 -
Why You Should Split Test Your Email Campaigns
01:55 -
How To Split Test Your Email Campaigns
00:00 -
Things To Keep In Mind When Setting Up Split Tests
00:00 -
Split Testing Tracker Spreadsheet
-
Cold Email Templates – Walk Through
00:00 -
Proven Cold Email Templates
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The Email Template That Generated My Agency 6 Figures
-
End Of Section- Actionable Challenge
-
Cold Emailing – Word Track
Conclusion, what next?
-
Goodbye.. conclusion
01:12
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Course Includes:
- Price: ₦25,000
- Instructor:Gift Curve
- Duration: 21 hours 15 minutes
- Lessons:227
- Students:6
- Level:All Levels
₦25,000
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